Model News - Hugo Boss x Russel Athletic Spring 2021

Hugo Boss x Russel Athletic Spring 2021

Boss and Russel Athletic channel the spirit of victory in a new campaign that celebrates the release of their collaborative capsule collection. The festive Spring 2021 campaign features creative direction from Ingo Wilts, film direction by Etienne Russo., and an exciting color scheme for all your fashion needs!

Our very own Modelhunt 2019 Alumni, James Baek is part of the diverse cast which includes supermodel Bella Hadid. Why it's fitting that he is playing basketball in this campaign? Well you have to admit...he can play anything!

Boss and Russel channel victory in a new Spring campaign that celebrates the release of their collaborative capsule collection. Fashion icons Ingo Wilts and Etienne Russo lend creative direction, respectively to this innovative partnership between tailoring experts Boss with sportswear know-how from Russel Athletic for versatile pieces perfect for work or play. A cohesive color scheme unites soft pink, russet blue red - colors reminiscent of springtime celebrations like Easter eggs hued pastels as well as other celebratory symbols – which serve as the basis for graphics on billboards across New York City's bustling Times Square district where we found our lucky models posed at various locations throughout Manhattan wearing signature styles including tailored jackets paired with ankle pants; shortsleeved ballerina dresses.

James Baek is once again proving that he's more than just a pretty face. After joining the Modelhunt International Fitness category, James has now been cast in Bella Hadid-fronted campaign for an international athletic apparel brand alongside other well diversified models and athletes!

We’re not surprised to see it was another exciting casting call put on by our very own alumni from last year - who could forget his impressive showing of basketball skills?

Modelhunt 2019 - James Baek

Male model with Bella Hadid